Future of Fish (Lead Storyteller)
This unique and ambitious human centered design project, originally structured as a partnership between The Packard Foundation, Ashoka, and Central Design, is dedicated to ending overfishing by developing scalable, systems-level solutions that support small-scale fishing communities while protecting marine ecosystems and global food security.
As Chief Storytelling Officer at Future of Fish, I embedded myself within a multidisciplinary team of designers, strategists, and ethnographers to investigate the systemic roots of global overfishing. Through deep-immersion interviews and field observation—speaking with fishermen, boat captains, fishery owners, restaurateurs, and NGO officials across the supply chain—I told the human stories behind a complex global crisis, and translated them into the strategic narrative that shaped the organization's solutions framework.
Ultimately the collaboration produced a robust guidebook for stakeholders to use that gathered all of the teams’ findings and and recommendations.
I’m proud to report that Future of Fish is still going strong. Still digging in to the major challenges facing the global fishing industry, still exploring where and how to improve the supply chain from point A to Z, and still telling the powerful stories of the people working to affect real change and truly create a sustainable world for people, the planet, and the fish.